
2025 SAN FRANCISCO GLENS KITS
SCOPE: CREATIVE DIRECTION
Following my involvement in marketing the Glens’ inaugural kit launch in 2024, I stepped into a lead creative role for the club’s second-ever release in 2025, developing early design concepts and solidifying the visual direction of the 2025 home, away and goalkeeper kits.
Beyond the kits themselves, I also led creative for the launch campaign, overseeing photography and producing all supporting marketing collateral. The final release highlights the Glens' identity as one of San Francisco's most authentic football clubs, a club now gaining serious momentum on the national and global stages.



PHOTO: MARC IBARRA

PHOTO: MARC IBARRA


ON THE PITCH
Beyond the design process, I worked alongside our Glens media team to photograph the kits in action throughout the season, supporting matchday coverage at home and serving as the primary matchday photographer for all away matches.




PHOTO: MATTHEW DIEDERICH

PHOTO: GINO FILICE

PHOTO: MATTHEW DIEDERICH





PHOTO: GINO FILICE
CREDITS
Kit Design
Kyle Kenney-Dunham
Mike McNeill
Photography
Kyle Kenney-Dunham
Matthew Diederich
Marc Ibarra
Gino Filice
Manufacturer
Lexa Sport